Corporate Services
Targeting Women is Smart Business 
Targeting women may be the most cost effective strategy that an organization can take to producing healthy individuals. Women spend two thirds of all healthcare dollars and make 75-85% of all healthcare related decisions.They are also the gatekeepers to the rest of their family. Targeting women with methods that they are most likely to respond to is STRATEGIC. This is true for any organization, but even more so for organizations in industries where the majority of employees are female.
Evidence-based Consulting
As a translational researcher and women’s health behavioral specialist, I understand both the details of researching and evaluating behavior change initiatives and the art of designing effective messaging and behavior change products and services for women. My recommendations are based on a perspective that integrates women’s psychological research with accepted motivational and behavior change theories. Because of my deep understanding of the complexities of women’s health behavior change processes, I am highly regarded as a women’s health behavioral consultant who can help shape your women-specific healthy messaging, evaluate the effect, and most important, achieve your productivity and healthcare savings goals. My consulting and trainings are extremely helpful to clinicians who need improved methods to communicate to their female patients about the ‘Whys’ and ‘Hows’ of behavioral changes that can be sustained.
Typical executive coaches and wellness vendors do not appreciate or understand the importance of taking gender differences into account because most are not aware of the academic research on this topic. In addition, it’s much easier to have one program to offer to everyone. The question for you is, will delivering one-size-fits-all wellness and prevention initiatives give you the ROI you desire or optimally help your patients?
Why do Women Need a Different Behavioral Approach? Most organizations and clinicians accept the research clearly showing that having healthier employees will increase productivity, decrease healthcare costs and improve their bottom line. But what most don’t know is that there are well-document differences between men and women related to their motivations and barriers to behavioral change. If you don’t take these gendered differences into account your will not facilitate behavioral changes that are sustainable or get as good an ROI on your investment in prevention and wellness.
I consult directly with healthcare and other types of organizations to help them identify which current prevention initiatives may be undermining their female employees’ or patients’ successful adoption of behavior. In addition, I can help you make modest changes in your current programs to enhance the likelihood that your female employees will make permanent lifestyle changes from participating. Alternatively, I can work with your staff to create new and innovative programming to facilitate long-term adherence and create improved satisfaction and loyalty.
To see why I am the best person to help you - please see my substantial interdisciplinary education, academic training, and the national honors my work has received.
Consulting Successes
If you would like to read letters from my clients detailing how my consulting benefited their projects and organizations please email me at contactus@essentialsteps.net
Keynotes and Workshops
My speaking evaluations consistently show that my presentation style is engaging and my perspective is novel and thought-provoking. Attendees leave my presentations and workshops empowered from having their awareness raised about their hidden barriers to change. I offer attendees new ideas and approaches that inspire them to take action in different, more individually meaningful and sustainable ways. I am a perfect ambassador to inform, entertain, and motivate your female employees, customers, and community to make sustainable changes in lifestyle. Contact me for the abstracts of my most popular keynotes and workshops. I can deliver workshops in person, by tele-conference and/or through webinars. I also offer professional trainings that teach staff and clinicians the best way to help facilitate sustainable behavioral changes in women.
Executive Women Wellness Coaching
As a leading researcher in women’s wellness with evidence-based strategies that create sustainable behavioral changes in women, I am the women’s wellness coach for your female executives.
Arrange a Free Consultation
I offer a free consultation to potential corporate clients.
Healthcare Organizations: If you want to discover how my research on changing women’s health behavior can be used to improve your risk reduction and wellness strategies among your clinicians, patients and/or female employees:
Please fill out the contact form for potential new corporate clients.
The purpose of our consultation is for me to learn about your organization’s needs, issues, goals, and past experiences— and for you to get a better feel for my approach. Then you can decide if my consulting, clinician trainings, keynotes or executive women’s wellness coaching is a good fit for your organization.
